How to price your product/service

Today’s recipe is about your business’ core ingredient – the pricing strategy. Here at Deerasa, we know that pricing a product or service fairly is one of the biggest aspects that entrepreneurs face when running their business. Charging the right price enhances your sales and directly relates to your product’s positioning – which is why in this article we’ll explain why the pricing strategy is definitely not guesswork. “It’s part art and part science” – Charles Toftoy, associate professor of management science at George Washington University. This quotation couldn’t be…

Keep Calm And Transition To A New Development Team

It is common for a software product to transition from one development team to another during its lifetime. Different stages of the product may call for a different type of development team: a consultancy to build the initial version, a solo freelance developer to maintain it, an in-house team to bring it to scale, or a professional designer to add some “pop”. Despite how often this occurs, many non-technical founders and product owners find themselves unprepared and scrambling when the time comes to bring on the next team. This often results in…

You Need a Hero: The Project Manager

This article is for you, the plucky entrepreneur with an app idea in your heart and a bit of cash in the bank. The diagrams that you’ve scribbled on cocktail napkins will disrupt the entire world, and dump trucks full of money have already been dispatched to your house. To ensure that they arrive on time, here’s some simple advice for making your production cycle run smoothly. Why You Need A Project Manager In The First Place “Computer programs are the most complex things that humans make”, says Douglas Crockford….

The New Wave of Entrepreneurship

There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of the iPhone. It is hard to imagine that it has only been 8 years since the release of the first truly pervasive smartphone, but there is no denying its impact has been world-changing. Beyond the…

Developing your Brand Identity

The brand is the backbone of your business. It needs to be strong and taken care of. So many people overlook the importance of creating a solid, consistent and engaging brand. When you understand your brand identity inside out, customers are more likely to understand it too, that’s why the Deerasa team has devised these bite-sized yet essential pointers to help define your brand. A brand strategy must be fluid, clear and consistent Your brand voice should be the same tone and language type across all platforms; from your website,…

Why You Need a Business Plan?

Spending time on any aspect of our life leads us to learn more about it and inevitably make positive improvements to it where possible. That’s why it makes perfect sense to put the effort into creating an organised business plan. But by time we don’t mean forever! We understand that the market is fast-paced, that’s why we created a software that asks the questions that actually matter to get you on the right tracks as quickly as possibly. Here are some more reasons why we think a business plan is ultimately helpful for your new…

Update: Deerasa 3.0 Beta

Dear all, We are glad to announce that Deerasa 3.0 Beta is now available. The whole user interface and experience was recreated & re-designed to capture a more minimalist and appealing feel and give you an easy-to-navigate user experience structure. We believe in the lean approach so more improvements will be taking place. As always, your input and feedback are our valuable resources to make Deerasa even better. Feel free to communicate your comments on our new version. Have a blessing day. Khawlah Almadoudi, Founder of Deerasa

Introducing Healthy Thinking to Run Your Business Smoothly

Running your own business is demanding, challenging, tiresome but most of all… amazingly rewarding and life-changing. In order to succeed, you have to be strong and focused in the mind even when you think you’ve reached crumbling point. If you find yourself asking “Will my idea work? How will my idea stand out from my competitors?” don’t worry because all entrepreneurs panic at some point. The most important factor is that you stay determined and believe in your concept in order to push it forward, because that’s what will encourage…

Student Brand Ambassador

Deerasa is a business plan web app that helps new startups, small businesses and freelancers to write a professional business plan easily & quickly. Deerasa Student Brand Ambassador program is developed to increase Deerasa Student membership and drive awareness of Deerasa app as an online business plan web application. Throughout the program period, brand ambassador teams will host events, use word of mouth marketing, and social media to educate their campus peers on Deerasa. The objective is to educate your college peers on Deerasa, present Deerasa as a go-to entrepreneurial…

Business Magic: Promote Productivity, Enhance Motivation

Contrary to popular belief, people in start-ups don’t lead the glamorous life. Creating your own business is tough and tensions are flying high. There’ll be times when you realise you’ve not seen your friends in a while because you’re working relentlessly on your creation, whether it be in fear, excitement, or both! But there are ways to ease the pressure and keep your motivation and productivity flowing. Here are some easy steps to follow to avoid turning into a work robot and create some business magic:   Move your feet….

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