The brand is the backbone of your business. It needs to be strong and taken care of. So many people overlook the importance of creating a solid, consistent and engaging brand. When you understand your brand identity inside out, customers are more likely to understand it too, that’s why the Deerasa team has devised these bite-sized yet essential pointers to help define your brand. A brand strategy must be fluid, clear and consistent Your brand voice should be the same tone and language type across all platforms; from your website,…